The Challenge

A group with multiple businesses, brands and areas of operation needs more than a corporate website.

It needs a digital platform that can communicate the scale of the organisation without overwhelming its audience.

The challenge was to create a clear and contemporary experience that could balance corporate credibility with the personality of a modern, progressive business group.

The Idea

One group. Many businesses. One connected experience.

We approached the website as a digital ecosystem rather than a collection of corporate pages.

The experience was designed to create a clear connection between the group and its businesses, while giving each area enough space to communicate its own story.

The visual direction combines a confident corporate aesthetic with strong imagery, purposeful typography, intuitive navigation and a strong emphasis on sustainability and progress.

The Solution

Sixteen businesses, one architecture.

We consolidated the group's sixteen operating companies into a single navigable structure — each with room to tell its own story, all of them reading as one organisation. The design system was built to AkijBashir's existing brand guidelines rather than around them, so the site extends the group's identity instead of competing with it.

Digitallo worked across the full engagement: discovery and strategy, UI/UX design, development, quality assurance and ongoing maintenance.

The Outcome

16 businesses unified in a single platform
70% increase in visitor retention
20% of visitors stay longer than ten minutes
70+ enquiries a day across business, career and general contact
80% increase in organic search traffic

No paid media behind any of it. The traffic is earned.