Building a digital home for a business group built for beyond tomorrow.
DISCOVERY & STRATEGY
UI / UX DESIGN
WEB DEVELOPMENT
QUALITY ASSURANCE
MAINTANANCE
AkijBashir Group is a diversified business group with businesses spanning multiple industries and a growing portfolio of brands.
Digitallo was tasked with creating a corporate digital experience that could bring this diverse ecosystem together under one cohesive digital identity—while making the group easier to understand, explore and engage with.
Building a digital home for a business group built for beyond tomorrow.
The Challenge
A group with multiple businesses, brands and areas of operation needs more than a corporate website.
It needs a digital platform that can communicate the scale of the organisation without overwhelming its audience.
The challenge was to create a clear and contemporary experience that could balance corporate credibility with the personality of a modern, progressive business group.
The Idea
One group. Many businesses. One connected experience.
We approached the website as a digital ecosystem rather than a collection of corporate pages.
The experience was designed to create a clear connection between the group and its businesses, while giving each area enough space to communicate its own story.
The visual direction combines a confident corporate aesthetic with strong imagery, purposeful typography, intuitive navigation and a strong emphasis on sustainability and progress.
The Solution
Digitallo worked across the entire digital experience—from discovery and strategy to design, development and quality assurance.
